
Meet Ogonna
Good design creates an equitable world.
In everything I do, I strive to craft a more humane society, the type I want to live in. I draw on my 8-year background in studying consumer behavior to design experiences that feel human.
Origin Story
After I turned 19, I migrated to Canada to study Economics. I wanted to learn how to solve Nigeria's poverty, income inequality and high unemployment rates.
While studying, I worked in many capacities including Lead Teaching Assistant, and Finance Intern at the Consulate of France. The latter was a feat, especially as my French proficiency was intermediate.
Between Writing, French and Economics courses, I discovered that economists solve problems for people, not with people—an ineffective approach for developing countries.
An Entrepreneurship course introduced me to design thinking and its use of collaborative problem-solving. This budding idea blossomed when I joined a Fintech startup and noticed how talking to our customers improved our software.
After graduating, I worked at this startup for over a year before leaving to get formal design training through a UX Design Diploma. During that program, I worked on exciting projects with Google and Hello Fresh.
I've now designed software for tiny and huge companies. I still get giddy when the opportunity to design for fintech, ethics, and public services arises. Perhaps it's because it brings me closer to ending poverty and improving people's social well-being.

Approach to Work
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Humility - All I have, I have received. I’m a steward of my gifts and not an owner.
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Kindness - I want to help others succeed.
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Collaboration - The best ideas can come from anywhere.
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Growth mindset - All challenges are an opportunity to grow.
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Intention - Bad design harms people. Do it right the first time.
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Courage - We hear a voice that tells us we're not good enough. I call it's bluff.
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Meeting effectiveness - Provide resources for people to review before a meeting. Define the question you want to answer, the meeting length and the meeting leader.
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Prototype everything - Visual aids are worth more than a thousand words.

Content Shelf
Read
DESIGN
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Creative Confidence - David and Tom Kelly
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On Writing Well - William Zinser
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The War of Art - Steven Pressfield
WORKING WELL
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The Practicing Mind - Thomas Sterner
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The Stoic Virtues Series - Ryan Holiday
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Boundaries - Henry Cloud and John Townsend
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Secrets of Six-Figure Women - Barbara Stanny
Reading
DESIGN
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Elements of Style - William Strunk
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The Design of Everyday Things - Donald Norman
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The Ethical Design Handbook - Trine Falbe
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Just Enough Research - Erika Hall
WORKING WELL
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Boundaries for Leaders - Henry Cloud and John Townsend
Listening
DESIGN
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The Design Better Podcast
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NN/g UX Podcast
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Content Rookie Podcast
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Mixed Methods - On UX Research
PRODUCT
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In-depth
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How I Built This