CLIENT
Province of Saskatchewan
SUMMARY
Website Design
OUR APPROACH
Empathize to understand
To understand the current experience of getting a traffic ticket, I conducted 3 - 5 user interviews with Saskatchewan drivers. I used this data to outline the pain points we could solve with our design. It also informed our "define the problem" phase. I clearly outlined the main problem and sub-problems we were solving and the additional issues we could solve in a future iteration, but they were out of scope for this project.
To come up with solutions, we surveyed other websites and apps for resolving traffic tickets to see how this problem had been solved elsewhere. We also sought design inspiration from architecture and our favourite websites that serve people in distress, such as handholdma.org
To understand the current experience of getting a traffic ticket, I conducted 3 - 5 user interviews with Saskatchewan drivers. I used this data to outline the pain points we could solve with our design. It also informed our "define the problem" phase. I clearly outlined the main problem and sub-problems we were solving and the additional issues we could solve in a future iteration, but they were out of scope for this project.
To come up with solutions, we surveyed other websites and apps for resolving traffic tickets to see how this problem had been solved elsewhere. We also sought design inspiration from architecture and our favourite websites that serve people in distress, such as handholdma.org
Research
Through two rounds of usability testing and several reviews by the Ministry of Justice, we landed on the final version - a questionnaire-based site which outlines the options available to the driver with simple explanations.
The site also provides links to additional legal resources that explain the relevant traffic offence and its implications in further detail. We included a link to the ticket payment site to make it easier for people to proceed to payment.
Finally, we added a feedback feature that allows drivers to give feedback on the value of the content on the website.
PROJECT BRIEF
Most people don't know what to do when they receive a traffic ticket in the mail. Did I actually beat the traffic light? Can I contest it? Will I go to jail? Can I pay for this online? How would this affect my insurance premium? While working at KPMG, I designed a website to answer these questions.
The central question:
How might we help drivers understand their choices and recommend the next steps when they receive a traffic ticket?
TASK